Hello, I’m Nuno.

Nuno Martins Strategy Studio is me – plus some incredible partners.

I created Nuno Martins Strategy Studio because too many brilliant health companies are invisible in their markets.

After nearly 15 years watching this pattern repeat – breakthrough health innovations that can’t break through in their markets – I’ve learned that market success requires more than a great product. It requires making that product’s unique value impossible to ignore.

My work is about closing that gap between a remarkable product and how the market perceives it.

I help health companies identify their distinctive value and create systematic ways to communicate it. Through a ruthlessly organised system that gets leadership teams aligned (not just marketing) and delivers immediate execution tools, not theoretical frameworks or endless powerpoint decks that gather dust.

I live by the value that strategy is worthless without execution. You’ve got to get in market.

That’s why every project the studio runs includes a fine-tuned sales story and marketing messaging. And if you need help bringing that to life, my creative partners and I can work on that too. So you can turn strategy into action, immediately.

I prefer to work with health companies that refuse to accept commodity status.

Brands like Johnson & Johnson, GE HealthCare, Novo Nordisk and Pfizer work with me because I understand their world – the regulatory constraints, the complex stakeholder value chains, the pressure to differentiate in crowded markets. But more so, it’s these companies’ refusal to blend in with their category and my drive to create distinction for their brands that creates a synergy that works.

My perspective on strategy is contextual rather than formulaic.

While most consultants chase universal frameworks, I believe every brand challenge is contextual. The solution that works for a digital therapeutics brand may well fail an AI point solution brand. What drives haematologists differs from what motivates cardiologists. A health tech scale-up needs different strategies than Big Pharma. Context shapes everything.

I work with a hand-picked network of senior creative talent.

My network includes senior creative directors, designers, and writers who've left big agencies to do their best work. No bureaucracy involved, just brilliant talent focused entirely on making your value explicit and undeniable.